Welcome to The “FRANCIZOR”, the news and information source for the franchise community. We take pride in that tagline, because we really believe it. We feel we take readers down a road of entertainment and information—not an easy combo to achieve, but one we’ve been able to reach.Take, for instance, the subject of real estate. How important is it to understand leases, site selection and demographics before a franchise company builds a unit? Because it is so crucial to whether a business is a success, franchisors and franchisees need additional information in this important area. Because of that, we cover real estate subjects every month.But that’s only one reason both franchisors and franchisees look to us for information to help them with their business—with real estate, yes, but also financing, operations, marketing, legal and technology issues. All these and more are part of our coverage.And we can’t forget the people—one of our favorite aspects of this business. Franchise companies are made up of people, many of them entrepreneurs, who have a passion for their business and industry.If you’ve ever thought your ride was bumpy, talk to a multi-unit franchisee about starting that first location—and the challenges of juggling multiple sites. It brings new meaning to the phrase: You can’t be in two places at once. How do they manage to do it all? We try to uncover their secrets to success.

If you are trying to reach this audience, the decision makers in franchise companies, then we are your advertising vehicle. You can put on your seat belt, but we would suggest you’re in for a very smooth ride.